Google Analytics is the Wall Street Journal of an online business – you should be reading it every day. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We will explore the best GA practices and features to drive more revenue out of your Miva store. The 1st session will start with an introduction to Google Analytics, including key metrics and definitions, followed by an overview of the key reports in Google Analytics for Miva merchants. In the 2nd session we will cover advanced topics, such as campaign tagging for measuring inbound traffic (ppc, email, etc.), segmentation, custom reporting, Google Data Studio, importing data into Google Analytics and Data Studio, reporting offline (phone order) sales in Google Analytics and using Google Analytics to grow your revenue.